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DIGITAL BANKING PLAYBOOK 2021

Project done through PSFK

Book layout & design

Illustrations by: Romualdo Faura

In collaboration with Microsoft, the PSFK team developed a Digital Banking Playbook in 2021. This report had to be designed in full, including challenges, case studies, takeaways, and more. The visual identity for this project needed to break the idea of traditional banking visuals and offer a fresh take on new technology and use cases. Ultimately, the design goal for this project was to make the information more digestible, interesting, and human-centered. 

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Work Experience

Hyperakt • Design Consultant

Seekr Technologies • Design Consultant

Made in NYC (Pratt) • Design Intern

PSFK • Lead Designer

Hard Skills

Figma, Adobe Creative Cloud (InDesign, Illustrator, PremierePro, Photoshop), Rhino, PowerPoint, Keynote, Procreate, Google Suite​

EDUCATION

School of Visual Arts (2023)

MFA Design & Entrepreneurship

School of the Art Institute of Chicago (2020)

BFA Visual Communication Design

SOFT Skills

Empathy, Achiever, Adaptability, Learner, Strategic, Commitment, Lateral Thinker, Calm in Chaos

PLACES LIVED

Quito (Ecuador), Bogotá (Colombia), Vevey (Switzerland), Mexico City (Mexico), Chicago (U.S.A), Panama City (Panama), New York City (U.S.A), Stamford (U.S.A)​

LANGUAGES

English • Fluent

Spanish Mother Tongue​

French & German Basic​

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