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RETAIL INNOVATION WEEK 2021

Project done for PSFK

Concept, Logo Design, Event Design, Web Assets, Illusration

Retail Innovation Week is the biggest event held by PSFK. They showcase and explore best-in-class brands leading their market sectors. Hosting speakers and unpacking topics with in-house experts, this event is a great source of inspiration and information about the future of retail. For this reason, the branding and imagery for this event had to feel fresh and exciting, especially coming out of the COVID-19 pandemic, it had to give a sense of growth and rebirth. 

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Work Experience

Hyperakt • Design Consultant

Seekr Technologies • Design Consultant

Made in NYC (Pratt) • Design Intern

PSFK • Lead Designer

Hard Skills

Figma, Adobe Creative Cloud (InDesign, Illustrator, PremierePro, Photoshop), Rhino, PowerPoint, Keynote, Procreate, Google Suite​

EDUCATION

School of Visual Arts (2023)

MFA Design & Entrepreneurship

School of the Art Institute of Chicago (2020)

BFA Visual Communication Design

SOFT Skills

Empathy, Achiever, Adaptability, Learner, Strategic, Commitment, Lateral Thinker, Calm in Chaos

PLACES LIVED

Quito (Ecuador), Bogotá (Colombia), Vevey (Switzerland), Mexico City (Mexico), Chicago (U.S.A), Panama City (Panama), New York City (U.S.A), Stamford (U.S.A)​

LANGUAGES

English • Fluent

Spanish Mother Tongue​

French & German Basic​

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