Retail Innovation Week is the biggest event held by PSFK. They showcase and explore best-in-class brands leading their market sectors. Hosting speakers and unpacking topics with in-house experts, this event is a great source of inspiration and information about the future of retail. For this reason, the branding and imagery for this event had to feel fresh and exciting, especially coming out of the COVID-19 pandemic, it had to give a sense of growth and rebirth.