CRUEL

WORLD

Re-design of the branding for the new-wave music festival: Cruel World. We wanted the design proposal to reflect the layered, free-spirited, and fun sound of the music while still bringing the visuals into the year 2021. Using found imagery and motion graphics, the design intends to live between the analog and the tech-y.

Fonts: Formula

Imagery: Found imagery

Design: Domenica Cevallos, Lena Forman, Monica Magsanoc & Jasmine Chan (SVA MFAD)

Date: 2021